Analytics & Attribution
Know who your visitors are and which ads really sell
Pixel is a small snippet on your site that records visits, product views, carts, checkouts, and orders as your own data. It works out who each visitor is across devices, checks orders against your store, groups customers by behavior, sends verified sales to your ad platforms, and gives you a full set of reports.
Best for: Business owners who want to know who is buying, why, and which channels earn their spend, using data they own.
The five things Pixel Analytics does for you
1
Identifies each visitor
Ties sessions, devices, and orders back to one person, so you know who is browsing and who is buying.
2
Puts every customer in a bucket
Scores each customer on recency, spend, and predicted value, and builds audiences by behavior, so CRM can send each one a message that fits.
3
Verified sales back to ad platforms
Uploads checked, consented conversions to Google, Meta, Microsoft, LinkedIn, and ChatGPT Ads so their bidding learns from real orders.
4
Shows what really drives orders
Compares first click, last click, and time decay attribution against verified store orders, refunds, and ad spend for a true return.
5
A full report on everything
Sources, funnels, abandonment, products, customers, retention, returns, and profit, with saved views, exports, and assistant reports.
How you use it
You say to Claude or ChatGPT
“Show me which customers are at risk of leaving and which ads brought in the buyers who stayed.”
What comes back
- Identifies each visitor. Ties sessions, devices, and orders back to one person, so you know who is browsing and who is buying.
- Puts every customer in a bucket. Scores each customer on recency, spend, and predicted value, and builds audiences by behavior, so CRM can send each one a message that fits.
- Verified sales back to ad platforms. Uploads checked, consented conversions to Google, Meta, Microsoft, LinkedIn, and ChatGPT Ads so their bidding learns from real orders.
Works with
Modules that pair well with Pixel Analytics.
Shopify
Orders and customers in real time, one-search customer context, storefront pop-ups and discounts with margin checks, and back-in-stock emails.
BigCommerce
Orders and customers by webhook, one-search customer context, automatic attribution and lifetime value, and server-side checkout fees.
Google Ads
Send verified sales back to Google, pull spend for real ROAS, and change budgets and bids from Orkie with safety caps.
Facebook & Instagram
Send verified conversions to Meta, sync spend for real ROAS, answer comments from one inbox, and create campaigns that start paused.
Microsoft Ads
Send conversions to Microsoft Advertising, sync spend for ROAS, repair tracking with a preview, and edit campaigns and keywords.
CRM
One customer record built from your site, store, and inbox. Find good prospects, group them by what they did, and email them with consent checked.
Data Pipeline
Bring in spreadsheets and live sources, clean them as they arrive, and send them anywhere. It is the engine under your AI data catalog feeds and your assistant's product knowledge.
Make it yours
Customize the workspace.
Pixel Analytics is one module. Add the others you need, talk to all of them from Claude or ChatGPT, or ask for one that does not exist yet.
Connect Claude or ChatGPT
Talk to the workspace in plain English. Ask for reports, changes and builds. Everything it changes waits for your yes.
Add modules from the catalog
Pixel, ads, feeds, email, CRM, inbox, video, finance. Install what you need; each one shares data with the rest.
Build a custom module
A dealer portal, a fitment checker, an ERP link, your own Shopify app. Describe it and it gets built into your workspace.
Questions
About Pixel Analytics
Do I need a developer to install it?
No. Pixel generates a snippet in Settings. Shopify uses a custom pixel; other sites paste the snippet into the template.
Does it send emails to customers?
No. Pixel builds the buckets and audiences. Sending happens in CRM and the Communications Center.
Does it respect visitor consent?
Yes. Consent is tracked by region, Global Privacy Control is honored, and only consented visitors are sent to ad platforms.
See Pixel Analytics on your own data.
Talk to us and we will show this module running on your business, not a sample account. Call 1-877-ORKIE-15.