Sending verified orders back to Google and Microsoft
Why the platforms should bid on your real sales. How verified uploads, hashed identifiers, refunds and consent work between the pixel and your ad accounts.
For retail with stores
Most retail sales start online and finish in a store or on the phone. Orkie matches those sales to the click, the visit or the call that started them, so your ad platforms bid on what really happened, not just the one sale in three that finishes online.



Sound familiar?
The platforms only see online checkouts. The register sale four days after a Meta click is invisible, so budgets get cut on the wrong evidence.
Online customers in one tool, in-store shoppers on a QR form or nowhere. Nobody can email the person who bought in the store last week.
Big-ticket phone sales never reach marketing. They are in QuickBooks or the ERP, not in any report that decides spend.
What changes with Orkie
Register and phone orders matched by hashed email and phone to the visit that started them, then uploaded to Google, Meta and TikTok as verified sales.
In-store QR sign-ups, website forms and orders build one CRM record per person with consent recorded, so the store shopper gets the follow-up email.
Online, in store and by phone on one meter, per channel and per store. Ask Claude or ChatGPT how a store did this week.
The starting set
Your own visitor and order data. See who is buying, group customers by behavior, send verified sales to your ad platforms, and get full reports.
One customer record built from your site, store, and inbox. Find good prospects, group them by what they did, and email them with consent checked.
Email, support tickets, and social comments in one shared inbox. AI drafts replies in your voice, and you decide what sends itself.
Send verified sales back to Google, pull spend for real ROAS, and change budgets and bids from Orkie with safety caps.
Send verified conversions to Meta, sync spend for real ROAS, answer comments from one inbox, and create campaigns that start paused.
Bring QuickBooks Online or Desktop sales, customers, and products into Orkie so offline orders count toward attribution.
What customers say
We switched from Klaviyo to Orkie for email and haven't looked back. Our workspace sees what each customer looked at, so every email is about their parts, and Gregg and Bryan built it with us, not just for us. It costs us less and our email revenue is up. In the first ten days, abandoned-cart emails alone brought in seven orders.Jesse, Torque KingEcommerce
Christmas is our whole year. The Orkie team runs our ads all season and builds our holiday landing pages, and our workspace tracks every order the ads bring in, so the weekly report tells me exactly where we stand and what's actually selling.Larry, House of HolidayEcommerce
Rich and our Orkie workspace are always watching which products are selling, and the campaigns move with them. When a brand starts picking up, it's getting pushed within hours, not weeks. And when a number doesn't look right, Rich tells me what's really going on.Lorin, Great Furniture DealEcommerce
Real customers, in their own words.
Make it yours
Every workspace starts from the same catalog and ends up different. Three ways to make it yours.
Talk to the workspace in plain English. Ask for reports, changes and builds. Everything it changes waits for your yes.
Pixel, ads, feeds, email, CRM, inbox, video, finance. Install what you need; each one shares data with the rest.
A dealer portal, a fitment checker, an ERP link, your own Shopify app. Describe it and it gets built into your workspace.
Questions
The pixel records the visit and the click. At the register the customer's email or phone is captured (QR sign-up, loyalty, receipt). The order is matched by hashed identifiers to that visit and credited to the ad that started it.
Google Ads (as store sales through the Data Manager API), Meta (Conversions API with the offline scope) and TikTok Events. Microsoft receives verified web conversions.
Phone and offline orders imported from QuickBooks or your ERP are handed to the pixel as normalized orders, so a phone order can be attributed to the search or ad that drove the call.
No. A QR code at the counter and the identifiers your point of sale already captures are enough to start.
From the blog
Why the platforms should bid on your real sales. How verified uploads, hashed identifiers, refunds and consent work between the pixel and your ad accounts.
Google, Meta and TikTok each count the sale they touched. Why the numbers overlap, what the tags miss, and how a pixel on your own domain gives you one count.
Talk to us about your business, or call. No pressure, no hard sell. Call 1-877-ORKIE-15.