Attribution
Installing a pixel on your own domain: what changes in week one
Sessions, sources, orders matched and the ad-blocker gap. A day-by-day walk through the first week after a first-party pixel goes live on a store.
The Orkie Pixel
See what your ads are really doing.
A first-party pixel on your own domain that records every visit and order once, reconciles what each ad platform claims, and sends verified sales back so they bid on reality. We install it with you.
Together the platforms claim more than you sold
The pattern
Three example stores, one month, every platform.
Example figures shaped like typical results.
| Store | Platform | Spend | Platform says | Pixel verified | Gap |
|---|---|---|---|---|---|
| Example: online retailer with stores | $120,000 | $340,0002.8× | $890,0007.4× | platform under-reports 2.6× | |
| Example: online retailer with stores | Meta | $25,000 | $210,0008.4× | $190,0007.6× | within 15% |
| Example: online retailer with stores | TikTok | $18,000 | $410,00022.8× | $105,0005.8× | platform over-claims 3.9× |
| Example: online retailer with stores | Microsoft | $6,000 | $9,0001.5× | $52,0008.7× | platform under-reports 5.8× |
| Example: online retailer, large catalog | $80,000 | $520,0006.5× | $610,0007.6× | platform under-reports 1.2× | |
| Example: online retailer, large catalog | Microsoft | $5,000 | $4000.1× | $38,0007.6× | platform under-reports 95.0× |
| Example: online retailer, single channel | $70,000 | $290,0004.1× | $450,0006.4× | platform under-reports 1.6× |
One month, illustrative figures, shaped like typical results. "Platform says" is the platform's own conversion value; "pixel verified" is confirmed orders matched to that platform's click evidence.
Sent back
What the pixel uploaded to Google in the same 30 days.
| Store | Verified purchases | In-store sales | Cart and checkout signals |
|---|---|---|---|
| Example: online retailer with stores | 2,400 | 900 | 8,900 |
| Example: online retailer, large catalog | 5,200 | — | 16,200 |
| Example: online retailer, single channel | 1,500 | — | 2,600 |
| Total | 9,100 | 900 | 27,700 |
Conversions the pixel uploaded to Google Ads in the last 30 days and Google accepted. Consent is checked on every row; refunds are retracted.
Why first-party
Your ad platforms cannot see what they cannot load.
Around a third of desktop visitors run an ad blocker. Browser privacy limits cut what third-party tags can keep. Each platform then reports the sales it thinks it touched. Add them up and you get more than your revenue.
Runs on your domain
Served from your own hostname, not a tracker domain. Blockers and browser limits treat it as part of your site.
Every order counted once
Orders verified against Shopify or BigCommerce, refunds handled, credited under the model you choose.
Verified sales back to the platforms
Google and Microsoft conversion uploads, Meta and TikTok events, all from real orders with consent checked.
Request an install
Tell us where it goes.
We will install the pixel with you, verify it is firing, and your first reconciliation report comes about two weeks after it goes live. No commitment beyond that.
- Works on Shopify, BigCommerce and any website
- Installed and verified by an Orkie operator
- First report: sources, verified orders, ad-blocker gap, platform vs pixel
- Keep GA4 if you like; this is the number you plan spend on
Questions
What does installing the pixel involve?
One script tag on your site, or an app-level install on Shopify and BigCommerce. Orkie operators do it with you. It takes minutes and does not slow the page.
Does it work on a site that is not a store?
Yes. On a marketing or lead-generation site it records visits, sources, form views, form starts and submissions, and captured leads.
What about ad blockers?
The pixel runs on your own domain and is served from a neutral path, so it is not treated as a third-party tracker. Stores typically recover a large share of the buyers platform pixels miss.
Is it privacy compliant?
It is consent-aware by jurisdiction, honors Global Privacy Control, and stores the data in your workspace, not with an ad network. You can delete a person's data on request.
What will I see in the first week?
Sessions by source, orders matched to customers, platform-reported vs verified revenue, the ad-blocker gap, and your top converting pages.
From the blog
Read more about it.
Attribution
Why every ad platform claims the same sale
Google, Meta and TikTok each count the sale they touched. Why the numbers overlap, what the tags miss, and how a pixel on your own domain gives you one count.
Ads
Sending verified orders back to Google and Microsoft
Why the platforms should bid on your real sales. How verified uploads, hashed identifiers, refunds and consent work between the pixel and your ad accounts.
Prefer to talk first?
Book a 30-minute call and we will walk through what the pixel would show on your business. Call 1-877-ORKIE-15.