Home / Blog

Blog

Notes from the operators.

Attribution, ads, feeds, the inbox, video and running a store with AI. Plain English, no hype, written by the people who run the work.

RELATED PRODUCTSRelated products thatactually fitOrkie
Feeds

Related products that actually fit

Most "you may also like" widgets guess. Set related-product rules in plain words, like same brand or parts that fit, and measure what they really sell.

Sep 27, 2026 · 4 min read
AI SEARCHHow to get your productsinto ChatGPT answersOrkie
Feeds

How to get your products into ChatGPT answers

What AI assistants read, how to feed them one clean catalog, and how to see the sales ChatGPT, Gemini and Perplexity send you.

Sep 27, 2026 · 5 min read
HOW IT WORKSHow Orkie's pieces worktogetherOrkie
AI Workspace

How Orkie's pieces work together

The pixel steers the feeds, measures related products and tells the Outbox what each shopper left behind. CRM lists become ad audiences. The company brain keeps learning.

Sep 27, 2026 · 6 min read
FOR AGENCIESHow agencies run manystores from one placeOrkie
Agencies

How agencies run many stores from one place

A private workspace per client, playbooks that carry across accounts, and reporting that reconciles to each store's real orders, not platform claims.

Sep 17, 2026 · 6 min read
AUDIENCES AND CONSENTA CRM built from yourpixel and your inboxOrkie
CRM

A CRM built from your pixel and your inbox

Audiences from behavior rather than uploads, journeys the inbox can see, and outreach where consent is checked at the moment of sending, every time.

Sep 11, 2026 · 6 min read
CONVERSION UPLOADSSending verified ordersback to Google andMicrosoftOrkie
Ads

Sending verified orders back to Google and Microsoft

Why the platforms should bid on your real sales. How verified uploads, hashed identifiers, refunds and consent work between the pixel and your ad accounts.

Sep 1, 2026 · 6 min read
WORKSPACE MCPTalking to your store fromClaude or ChatGPTOrkie
AI Workspace

Talking to your store from Claude or ChatGPT

The questions an owner can ask, the actions they can take, the approvals that gate them, and how custom work gets built from the same chat window.

Aug 26, 2026 · 7 min read
INBOX, DAY TO DAYRunning your customerinbox with AI drafts andhuman approvalOrkie
Inbox

Running your customer inbox with AI drafts and human approval

A day in a shared inbox: email and social comments in one list, AI drafts written with the order in front of them, and a person who approves every send.

Aug 21, 2026 · 6 min read
BUDGET DECISIONSHow a store usesmulti-touch attribution tomove budgetOrkie
Attribution

How a store uses multi-touch attribution to move budget

Read first click, last click and position-based side by side, then move money between Google, Microsoft, Meta and TikTok one bounded step at a time.

Aug 10, 2026 · 6 min read
WEEK ONEInstalling a pixel on yourown domain: what changesin week oneOrkie
Attribution

Installing a pixel on your own domain: what changes in week one

Sessions, sources, orders matched and the ad-blocker gap. A day-by-day walk through the first week after a first-party pixel goes live on a store.

Aug 5, 2026 · 6 min read
ATTRIBUTION BASICSWhy every ad platformclaims the same saleOrkie
Attribution

Why every ad platform claims the same sale

Google, Meta and TikTok each count the sale they touched. Why the numbers overlap, what the tags miss, and how a pixel on your own domain gives you one count.

Jul 31, 2026 · 6 min read

See your real numbers.

Talk to us about your business, or call. No pressure, no hard sell. Call 1-877-ORKIE-15.